Big vision, little start
2020 October 2 by Will Schreiber
Big vision, little start
Elon gets credit for creating huge, new markets. But all of his companies started with existing markets.
SpaceX Start: Put satellites in orbit Someday: Colonize Mars
Tesla Start: Make an electric McLaren for people with private jets Someday: Electrify transportation
The Boring Company Start: Move people across big convention centers1 Someday: End traffic
Neuralink Start: Make Parkinson’s more manageable Someday: Blend with AI
After Neuralink’s recent demo, pundits focused on clickbait “Elon wants to put chips in our brains” articles. They ignored the most interesting part: there’s an existing market of people with Parkinson’s and other degenerative disorders who already embed electronics in their skulls.2 Can Neuralink improve those implants first, before they drill holes in all of our skulls?
I can’t think of another entrepreneur who’s been so consistently good at applying new technologies to existing markets. His companies’ massive missions merely linger in the background.
Zuckerberg and Oculus are taking the opposite approach. They’re building a new market for immersive VR. MKBHD pressed him on why he wasn’t addressing existing problems first. “We’re focused on connecting people,” he said.3 He’s not interested in other use cases.
Would it not be smarter to start with existing problems for VR? Perhaps surgeons or medical device reps virtually visiting operating rooms? Why jump straight to a non-existent market?
I often say, “You need $100 in revenue before you get $10,000,000 in revenue.”
This is the same class of problem.
Elon’s visions are in the clouds - literally. But his implementations always start small.
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This “tiny” project brought in $50 million for The Boring Company.↩
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https://www.youtube.com/watch?v=eAagtcAup0o↩
Written by [Will Schreiber](/404/)